Easy Article Search Directory Internet Marketing

Beetle Bailey and Presentation Skills
Author: Larry Tracy
In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: How was Lt. Fuzz's presentation? The General replied: Like the Washington

Better Copy: The Interview is the Key
Author: Neroli Lacey
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. If you hired a writer to create the copy for you, he/she would likely start by

Free Traffic Programs and How to Use Them
Author: Tom Worsley
I try to use as many free traffic programs as I can to increase traffic to my web sites. But does this traffic actually make sales for me? Probably not directly but indirectly they can. So what are the benefits of free traffic programs? Well the

Goodnewsamerica.us Uses Open Source To Inform America
Author: Ernest Fretwell
Atlanta, GA, July 13, 2004 - In the world of online news the competition can be tough. The newest addition to that world, goodnewsamerica.us, wants to be a player in this world and they intend to do it with Open Source software. They have chosen the e107

Hire An Internet Marketing Expert For Online Success
Author: Dean Phillips
It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once

Single or Double Opt--In?
Author: F. Terrence Markle
Single or Double Opt--In? You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At present, the single opt--in method is the preferred

Six Marketing Tips for Trade Show Success
Author: Marie-Claire Ross
A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition. The

Using Your Web Site to Grow Your Business
Author: Charlie Cook
A snowplow operator in a New Jersey suburb was hailed by a woman asking him to plow her driveway so she could get out. Wading through less than a foot of fluffy snow to her SUV, he asked her why she didn't put it into four wheel drive and simply back

- Unique Selling Propositions
Author: Scott 'Gears'
If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales! We all have competitors, and the more you have, the

10 Things To Know BEFORE Hiring A Freelance Programmer
Author: Robert Plank
To avoid the same mistakes I see marketers making over and over again, there are a few things you need to know before you hire that eLance, Scriptlance, or RentACoder software developer. Law 1: Your software needs to be created in small steps. It's

Marketing a New or Small Business on a Budget
Author: John Sheridan
There are almost as many opinions and views on marketing as there are companies to market. The big names and multinationals will have an extraordinary amount of funding set aside in which to convey their marketing message to the masses. The process

Using Business and Greeting Cards Effectively
Author: Jay Conners
Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to it's desired location, as opposed to the

24 Killer Press Release Secrets
Author: Larry Dotson
1. Your press release should sound like news, not an ad. 2. You should only send your press release to the media related to the topic of your press release. 3. Keep your press release one page in length. 4. Your header, contact information and

A Network Of Web Sites Is Not Enough!
Author: Martin Lemieux
The big thing these days is your ability to capture the market. So how do you do that? Do you... 1) Use spam tactics? 2) Have a massive banner campaign? 3) Spends lots of money of PPC Advertising? 4) Build a huge web site? 5) Link to

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Author: Dr. Lynella Grant
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams Notice me!

Book Club Sales -- Increasing the Odds
Author: Joni Hamilton
What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to borrow your work. You have written a book, and now you are allowing a book club to print and distribute your book to

Book Summary: Networking For Professional Success
Author: Regine P. Azurin
Book Summary: This article is based on the following book: Effective Networking for Professional Success: How to Make the Most of Your Personal Contacts by Rupert Hart, Stirling Books, 1997 ISBN 0 949 142 09 3 125 pages We are all

Generating Publicity For Your Business: Knowing Your Media Market Is Critical
Author: Todd Brabender
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that

Tips For Evocative, Distinctive Company Names
Author: Marcia Yudkin
As the sponsor of a Name-This-Company Contest, I've been watching suggestions come in by the dozens every day. Unfortunately, the great majority of names submitted so far do not pass go. A good company name is not only catchy and evocative, but also

A Sad Truth That Makes You Rich
Author: Eo Lim
Have you ever faced this situation before? Imagine this. Salesman A sells you an expensive vacuum cleaner. He spends an hour telling you the benefits of his product. He further boasts his product is the best. He shows the features clearly to